TOTAL EGYPT partnered with Valens Group to scale online sales, improve return on ad spend, and strengthen brand visibility in the industrial tools market.
The Challenge
The brand aimed to:
- Increase overall sales volume
- Scale paid advertising profitably
- Reach highly targeted customers in a competitive market
- Improve campaign efficiency while maintaining strong ROAS
Our Strategy
We implemented a full-funnel performance marketing strategy focused on:
- High-converting creative campaigns
- Meta paid advertising optimization
- Audience targeting and retargeting systems
- Performance-based scaling strategies
- Continuous A/B testing for creatives and offers
Results Achieved
- Total Sales Generated: 732 Million LE
- Industry: Industrial Tools
- ROAS Achieved: 8.469
- Significant increase in qualified customer acquisition
- Improved conversion rates across paid campaigns
Outcome
Through data-driven advertising strategies and performance-focused creative systems, Valens Group successfully helped TOTAL EGYPT achieve scalable and profitable growth while maximizing advertising efficiency.